In the second case, you will have a higher total authority coming from those sources, but the average individual value of your links will be lower. Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your …

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness - or 'freshness' - of content is also one of Google's ranking signals. Use high-contrast color schemes for clarity and ease of reading. Don't ask your customer for a review too …

The choice of an agency represents a key component of the advertising management process for many companies. Invalid CSS can cause pages to be incorrectly displayed which means visitors may not see your content as intended. While Google considers deliberate link building unnatural and spammy (thus prone to penalties), Google …

While effective, blogs that attract followers and encourage active participation become more powerful. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. Social media allows dissatisfied customers to instantly vent about bad experiencesto enormous audiences, where little forgiveness of mistakes takes place. Are …