Encoding devices provide the means of transmitting information and include advertisements, public relations efforts, press releases, sales activities, promotions, and a wide variety of additional verbal and nonverbal cues sent to receivers. The closer the most important keyword is to the beginning, the better. If you wash a pashmina scarf …

Google's PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. I recommend going back at least 1 year and gathering data for how your content performed the year before. The finest pashmina have been worn by the royalty and the elites for centuries. A …

Evaluating keywords for relative opportunities is still very tough. Google has cracked down on thin content,and the results were catastrophic for sites like freewarefiles.com that have thousands of pages filled with tons of links and very little valuable content. Longer search phrases are the natural progression of the …

Employer branding is a program in which companies showcase employees discussing what it is like to work for a particular company. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience …